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7 Jul 2010

Lemlem




With the onset of modernisation and scaling up of manufacturing comes the inevitable loss of small-scale traditional methods of production, a phenomenon affecting millions of small-scale producers world wide. Not only does it mean that traditional knowledge is lost but it also leads to a loss of livelihood for these small scale producers.

Lemlem, which means to flourish or bloom in Amharic, was started in 2007 when model Liya Kebede discovered that due to a decline in local demand for their goods traditional weavers in her native country of Ethiopia were losing their jobs. Recognizing the beauty, quality and historic significance of their work, Liya wanted to preserve the art of weaving and inspire economic independence amongst the weavers.

The result is a collection for women and children brimming with light easy pieces with injections of brilliant colour perfect for breezy summer living.

See the full collection here.

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