'Ethical' fashion labels have come a long way. I'm a real advocate of 'ethical fashion' (more on that later) but I just feel like so many labels are completely missing the mark. You can't sell a product simply because it's organic, recylced or because it's fairly traded. It just doesn't work like that. I think it's so important that designers or individuals who are driven by social responsibilty make a great product ... that people actually want to buy!!!
Rani Jones consider themselves to be contributing to the positive impact of slow fashion - their products are of high quality and long lasting. They are committed to pioneering this type of high quality, durable and long lasting product made from sustainable and eco-friendly materials.